BLK2 Film-making conventions and cultural codes

  http://www.youtube.com/watch?v=w9A1O8kD2PA

Film making conventions (technical codes and genre conventions)

• Blurred opening shot- creates more suspense when you see the girls' new image
• Wide angle/half shot- open and friendly set up- allows you to freely the whole transformation of the girls
• Slow motion walk- reinforcing the new status of the girls
• Men stopping to look at the girls + being pulled away by the girlfriend- stereotypical shot of men being attracted to a girl by just her physical appearance
• Perfect make and hair- how typically the girls always look flawless
• The classic 'dumb blonde'- a common genre convention where the character is clueless and only cares about looks
• Music- positive, upbeat- sets the tone of the scene

Cultural codes

• Wolf whistle- showing how men are physically attracted to them 
• Men stopping to look at them 
• The wardrobe- girly and provocative- a stereotypical view of teenage girls in America
• Emma Stone comments on the makeup of society
• Use of classic/modern technology (mobile phones)- reinforcing the image of a classic American teen.